Assos of Switzerland – Premium Performance, Close to Home

Another key partnership for the season is the collaboration with Assos of Switzerland, one of the most respected names in high-performance cycling apparel.

This partnership is no coincidence. Based in Ticino, Assos represents premium technology and innovation in cycling kits — and shares a strong connection to Giulia’s home region. The brand is also already part of her racing journey, as Giulia uses Assos apparel when competing with the Swiss National Team.

For the 2026 season, Giulia officially joins the Assos ambassador roster. The collaboration goes beyond sponsorship: it includes regular activations, content creation, and dedicated bike rides with the brand’s community.

The idea is to build a genuine connection — not only showcasing performance apparel at the highest level, but also creating moments where cycling enthusiasts can ride and share experiences together with the athlete.

Performance, innovation, and local roots — a partnership built on shared values and long-term vision.